What is branded entertainment? Branded entertainment is basically a new way to approach product placement. If you are for example a producer of groceries a cooking show would be your branded entertainment program.What has been changed? The old structures of broadcast television are falling apart and a TV network is not necessary anymore to create a story for your products and brand. Therefore you don't have to pay a fortune to get your product placed on a television show. Produce your own program! Yes, you the advertiser, becomes the producer of the show and the broadcast will be done through social media. Why should you use this marketing tool? Branded entertainment creates an emotional understanding of the advertised product by affecting the implicit/emotional mind. Branded entertainment tells the viewer how to feel about a product and increases the perception of value and the necessity of owning a product. In fact there is no better marketing tool to create a story for your products and as you know without a story is a product is just another product.